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This report examines the SEO tactics used by those businesses ranking for 'Roofers Falkirk'. Learn More |
SEO Road Map - Tuesday August 02, 2022Roofers Falkirk #34 www.starofservice.co.uk
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About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.roofers falkirk VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.roofing 3, roofer 3, falkirk 3, roof repair 3, roofers 3 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.expert 3, experience 3, revolution 3, price 3, tile 3, slate 3, cookie 3, felt 3, slate roof 3, roofers 3, privacy 3, falkirk 3, roofer 3, company 3, ses 3, roof 3, flat roof 3, roughcast 3, customer 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.Double Word LSInew roof 3, div class 3, slate roof 3, tiled roofing 3, flat roof 3, tiled roof 3, single ply 3, roof repair 3Single Word LSIbuilding 3, professional 3, fit 3, quote 3, height 3, google 3, each 3, roofers 3, meta 3, guarantee 3, min 3, roofer 3, sen 3, replaced 3, services 3, team 3, right 3, single 3, absolute 3, font 3, div 3, rel 3, roughcasting 3, tile 3, felt 3, this 3, roofing 3, name 3, http 3, allow 3, chimney 3, rough 3, hidden 3, description 3, title 3, content 3, soffit 3, load 3, company 3, end 3, class 3, over 3, roof 3, custom 3, service 3, window 3, family 3, container 3, expert 3, placed 3, none 3, years 3, https 3, href 3, text 3, slate 3, aria 3, work 3, script 3, fascia 3, style 3, contractor 3, local 3, top 3, flat 3, casting 3, display 3, gutter 3, width 3, roughcast 3, leadwork 3, col 3, auto 3, data 3, experience 3, body 3, reviews 3, www 3, logo 3, html 3, guttering 3, new 3, rain 3, soffits 3, repairs 3, background 3, true 3, header 3, repair 3, img 3, amp 3, footer 3, link 3, media 3, falkirk 3, head 3, row 3, lang 3, jpg 3, padding 3, tiled 3, src 3, contractors 3, trade 3, build 3, ply 3, maintenance 3, customer 3 |
| #34 www.starofservice.co.uk | Avg | Max | 1 | 2 | 3 | |
| Clean Variation Density | 9.70 % | 10.80 | 22.93 | 22.93 % | 4.45 % | 5.00 % |
| Clean Exact Match Density | 0.00 % | 0.06 | 0.17 | 0.00 % | 0.17 % | 0.00 % |
Clean Variation Density: Keyword density is the ratio of keywords to word count. In a clean density the following parts of the page are excluded: head tag, comments, scripts, styles, and HTML tags. All variations are used to calculate the match count.
Clean Exact Match Density: Keyword density is the ratio of keywords to word count. In a clean density the following parts of the page are excluded: head tag, comments, scripts, styles, and HTML tags. Only the Exact Match is used to calculate the match count.
| Factor ID | Factor Name | starofservice.co.uk | Avg | Max | #1 | #2 | #3 | 0.20 |
| ENT009 | Entities in Title Tag | 1 | 3.33 | 4 | 3 | 4 | 3 | -0.51 |
| ENT008 | Entities in Meta Description Tag | 3 | 4.33 | 5 | 4 | 5 | 4 | -0.44 |
| ENT002 | Entities in H1 Tags | 2 | 2.67 | 4 | 2 | 4 | 2 | -0.36 |
| ENT000a | Number of Entities Used | 29 | 37.67 | 47 | 38 | 28 | 47 | -0.32 |
| ENT003 | Entities in H2 Tags | 1 | 5.00 | 10 | 2 | 3 | 10 | -0.31 |
| CP319 | Has Schema Markup | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.30 |
| ENT018 | Entities in Sentences | 67 | 256.67 | 351 | 351 | 87 | 332 | -0.30 |
| CP469a | Exact Match in Sentences | 0 | 0.33 | 1 | 0 | 1 | 0 | -0.28 |
| CP203 | Has Apple Touch Icon | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.26 |
| CP468 | Number of Sentences | 8 | 67.00 | 91 | 53 | 57 | 91 | -0.26 |
| CP492 | Word Count | 932 | 1821.33 | 2720 | 1664 | 1080 | 2720 | -0.26 |
| ENT013 | Has Entities in H2 Tags | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.25 |
| CP330 | Has Schema Local Business | 0 | 0.33 | 1 | 1 | 0 | 0 | -0.24 |
| ENT001 | Entities in HTML Tag | 286 | 602.67 | 893 | 722 | 193 | 893 | -0.24 |
| ENT010 | Title Tag Has Entities | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.23 |
| CP233 | Has Meta Twitter Site | 0 | 0.33 | 1 | 1 | 0 | 0 | -0.22 |
| CPXX888 | Number of HTML Tags | 1218 | 1211.33 | 1519 | 1501 | 614 | 1519 | -0.21 |
| CP364 | Is OpenGraph Type Article | 0 | 0.33 | 1 | 1 | 0 | 0 | -0.21 |
| CP126a | Exact Match in A Tags | 0 | 0.33 | 1 | 0 | 1 | 0 | -0.20 |
| CP492b | Unabridged Word Count | 1078 | 2266.67 | 3360 | 2149 | 1291 | 3360 | -0.20 |
| CP126 | Exact Match making whole A Tags | 0 | 0.33 | 1 | 0 | 1 | 0 | -0.20 |
| CP151a | Leading Variations in Meta Description Tags | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.19 |
| ENT012 | Has Entities in H1 Tags | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.18 |
| CP428 | Number of Images without Alt Text | 0 | 2.33 | 7 | 0 | 7 | 0 | -0.16 |
| ENT011 | Meta Description Tag Has Entities | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.16 |
| CP425 | Number of HTTPS Links | 163 | 163.00 | 305 | 305 | 81 | 103 | -0.16 |
| CP320 | Has Schema Aggregate Rating | 0 | 0.33 | 1 | 1 | 0 | 0 | -0.15 |
| CP479ii | Title Has Sentiment Words | 1 | 0.33 | 1 | 1 | 0 | 0 | -0.15 |
| ENT005 | Entities in H4 Tags | 5 | 2.67 | 7 | 7 | 1 | 0 | -0.15 |
| CP479h | Title Has Find | 0 | 0.67 | 1 | 1 | 0 | 1 | -0.14 |
| ENT004 | Entities in H3 Tags | 10 | 11.67 | 25 | 10 | 0 | 25 | -0.14 |
| CP208 | Has Copyright | 0 | 1.00 | 1 | 1 | 1 | 1 | -0.14 |
| CP426 | Number of Images | 2 | 14.67 | 22 | 11 | 22 | 11 | -0.13 |
| CP481a | Word Count in Title Tag | 10 | 8.33 | 10 | 10 | 8 | 7 | -0.13 |
| CP207 | Has Contact Page | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.13 |
| CPXR002 | Number of HTML Comments | 4 | 19.00 | 40 | 2 | 40 | 15 | -0.13 |
| CP225 | Has Meta Description | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.13 |
| CP480 | Title Length | 82 | 60.67 | 69 | 69 | 59 | 54 | -0.12 |
| CP484 | Leading Variations in Title Tag | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.12 |
| CP380 | Meta Description Length | 179 | 150.67 | 156 | 149 | 156 | 147 | -0.12 |
| CP230 | Has Meta Twitter Cards | 0 | 0.67 | 1 | 1 | 1 | 0 | -0.12 |
| CP481b | Word Count in Meta Description Tag | 28 | 24.00 | 27 | 23 | 27 | 22 | -0.11 |
| CP427 | Number of Images with Alt Text | 2 | 12.33 | 15 | 11 | 15 | 11 | -0.11 |
| CP435 | Number of Links | 167 | 163.67 | 307 | 307 | 81 | 103 | -0.11 |
| CPXR24 | Number of P Tags | 1 | 57.67 | 109 | 57 | 7 | 109 | -0.11 |
| CP418 | Number of Forms | 3 | 1.33 | 2 | 1 | 1 | 2 | -0.11 |
| ENT015 | Has Entities in H4 Tags | 1 | 0.67 | 1 | 1 | 1 | 0 | -0.11 |
| CP172 | Leading Variations in H4 Tags | 28 | 4.67 | 10 | 10 | 4 | 0 | -0.10 |
| CP213z | Has Form | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.09 |
| CP204 | Has Canonical URL | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.08 |
| CP310 | Has OpenGraph Type | 0 | 0.67 | 1 | 1 | 1 | 0 | -0.08 |
| CPJLD266 | Has JSON-LD Website | 0 | 0.67 | 1 | 0 | 1 | 1 | -0.06 |
| CP224 | Has Meta Charset | 1 | 1.00 | 1 | 1 | 1 | 1 | -0.06 |
| CP176 | Leading Variations in H4-H6 Tags | 28 | 6.00 | 10 | 10 | 8 | 0 | -0.06 |
| CP164 | Leading Variations in H2 Tags | 1 | 7.33 | 17 | 2 | 3 | 17 | -0.06 |
| QS003 | Number of Questions | 3 | 7.00 | 18 | 3 | 0 | 18 | -0.05 |
| CP168 | Leading Variations in H3 Tags | 28 | 12.00 | 24 | 12 | 0 | 24 | -0.05 |
| CP309 | Has OpenGraph Image | 0 | 0.67 | 1 | 1 | 0 | 1 | -0.05 |
| CP160 | Leading Variations in H1-H6 Tags | 58 | 26.33 | 42 | 25 | 12 | 42 | -0.05 |
| CPXR003 | Number of Heading Tags | 58 | 26.33 | 42 | 25 | 12 | 42 | -0.04 |
| CP318 | Has RSS Link | 0 | 0.33 | 1 | 0 | 1 | 0 | -0.04 |
| CPJLD122 | Has JSON-LD ImageObject | 0 | 0.33 | 1 | 0 | 1 | 0 | -0.04 |
| CP156 | Leading Variations in H1, H2, and H3 Tags | 30 | 20.33 | 42 | 15 | 4 | 42 | -0.04 |
| CP213 | Has FavIcon | 0 | 1.00 | 1 | 1 | 1 | 1 | -0.03 |
| ENT014 | Has Entities in H3 Tags | 1 | 0.67 | 1 | 1 | 0 | 1 | -0.01 |
| CP412b | Has Email | 0 | 0.67 | 1 | 1 | 1 | 0 | -0.01 |
| CP134a | Exact Match in Body Tag | 0 | 1.00 | 3 | 0 | 3 | 0 | -0.00 |
| CPJLD265 | Has JSON-LD WebPage | 0 | 0.33 | 1 | 0 | 1 | 0 | -0.00 |